Role of Content, Interactivity and Word of Mouth in Brand Engagement Online: Dr. Sunetra Saha, Dr. Ruchika Nayyar, Dr Sonali P. Banerjee. Journal of IMS Group, [S. l.], v. 19, n. 01, 2024. Disponível em: http://journal.ims-ghaziabad.ac.in/index.php/journal-ims-group/article/view/28. Acesso em: 12 mar. 2025.