Managing Customer Experience in an Evolving Digital Marketing World : A Study of Factors Infuencing Customer Experience using Virtual Reality in U.P. West: Mrs.Ratika Chawla, Ms. Dipali Agarwal, Ms. Ishika Agarwal , Mr. Yasir , Ms.Anjeena Naved. Journal of IMS Group, [S. l.], v. 20, n. 1 & 2, 2024. Disponível em: https://journal.ims-ghaziabad.ac.in/index.php/journal-ims-group/article/view/35. Acesso em: 19 oct. 2025.