“Managing Customer Experience in an Evolving Digital Marketing World : A Study of Factors Infuencing Customer Experience Using Virtual Reality in U.P. West: Mrs.Ratika Chawla, Ms. Dipali Agarwal, Ms. Ishika Agarwal , Mr. Yasir , Ms.Anjeena Naved”. 2024. Journal of IMS Group 20 (1 & 2). https://journal.ims-ghaziabad.ac.in/index.php/journal-ims-group/article/view/35.