“Role of Content, Interactivity and Word of Mouth in Brand Engagement Online: Dr. Sunetra Saha, Dr. Ruchika Nayyar, Dr Sonali P. Banerjee”, Journal of IMS Group, vol. 19, no. 01, Nov. 2024, Accessed: Oct. 14, 2026. [Online]. Available: https://journal.ims-ghaziabad.ac.in/index.php/journal-ims-group/article/view/28