Managing Customer Experience in an Evolving Digital Marketing World : A Study of Factors Infuencing Customer Experience using Virtual Reality in U.P. West: Mrs.Ratika Chawla, Ms. Dipali Agarwal, Ms. Ishika Agarwal , Mr. Yasir , Ms.Anjeena Naved. Journal of IMS Group [Internet]. 2024 Nov. 6 [cited 2025 Oct. 19];20(1 & 2). Available from: https://journal.ims-ghaziabad.ac.in/index.php/journal-ims-group/article/view/35