AI-Powered Branding

Revolutionizing Customer Engagement in the Era of Digital Transformation

Abstract

AI has become a transformative force in brand building, reshaping customer engagement through data-driven insights and often personalized experiences. The discipline of AI is about more than machine learning. The effect of branding driven by artificial intelligence on customer involvement in an age of digital metamorphosis is the subject of this research. It further investigates the mediating function of trust and the moderating role of personalization in this relationship. A quantitative research method was used, with data collected from 500 participants who interacted with AI-driven branding initiatives. The analysis used ANOVA, correlation, and regression techniques to test the proposed hypotheses. The results show a strong positive relationship between AI-driven branding and customer engagement, illustrating that AI technologies amplify brand-consumer interactions. The relationship between AI-driven branding and customer engagement hinges on trust, meaning a customer’s level of confidence in the content an AI generates determines how engaged they & ll be with the brand that content is advertising. Moreover, the relationship was moderated by personalization, with advanced levels of customization resulting in a more substantial form of customer engagement. But the study also emphasizes the importance of ethical considerations in AI for the sake of building and maintaining trust. These findings provide businesses with the ability to take real steps to harness AI for the branding and marketing of their products and services. Because the study establishes the importance of both consumer trust and the hallmark of personalization offered by AI, Companies looking to use AI in a branding context would do well to make trust and personalization twin pillars of any initiative.