Louis Vuitton Embraces 3D Printing taking Luxury to New Frontiers of Innovation and Technology

Nidhi Arora

Abstract

The Luxury Goods Industry is going through a drastic revolution as both clothing manufacturers and consumers have
been acclimatizing to a rather new way of interaction. Manufacturers are shifting their approach towards integrating
innovation into their longstanding research development and product development aligning them with consumers’
demands across the globe. This paper aims at studying innovation solutions, in the form of a case study, adopted by
iconic French Luxury brand Louis Vuitton (LV), which is focused on delivering luxury shopping experiences using
state-of-the-art 3D Printing technology which has been emerging tremendously. 3D-printing is a popular scientific
technology for creation of 3D articles by placing sequential layers of diverse constituents. Among the extensive
assortment of applications, Louis Vuitton has adapted this printing model to modernize their brand products. LV has
constantly been the frontrunner in manufacturing high quality, high-end merchandises that customers religiously
admire. In continuation this ongoing custom, LV designers are relentlessly looking for novel and enhanced mediums
of supplying these goods to the customers. The application of modern technology, to embrace desktop 3D printing,
will remain to be a crucial instrument in its expedition. This study also looks at the impact of LV’s first worldwide 3D
printing outlet in Australia working hand-in-hand with specialist 3D print generator and how the brand is today
likely to influence the usage of this 3D technology globally. The findings show that desktop 3D printing at LV has
permitted scientists and producers at all of their locations to further experiment and be more creative in designing
innovative and improvised fabrication techniques. New manufacturing methods applying 3D printing are
effortlessly explored, executed at economic budgets to be then shared on collaborative terms with other LV
manufacturing units globally, thus allowing easy transitions in fresh start-ups and manufacturing line changes as
each new season approaches.